Ceramic wares are highly sought-after products with a significant demand among users. This business idea aims to tap into the abundant market for ceramic ware in Kenya, as a majority of these products are currently imported. With an estimated fixed capital of $42,680, operating costs of $100,041, and an expected revenue of $125,424 in the first year, this venture presents a promising opportunity.

Production Capacity, Technology & Process

Decorating ceramic ware involves two main processes: plastic decoration and painting. In the plastic form, ceramic decoration is done while the clay is still pliable. This includes shaping the object, incising, embossing, or applying ceramic flowers. The painting form of decoration focuses on surface coloring and includes slip painting, underglaze, glaze, and overglaze techniques. These decoration methods enhance the visual and tactile appeal of the ceramic ware.

General Costs (Overheads)

To evaluate the financial aspects of the business, it is important to consider general costs and overheads. Production costs are estimated for 312 days per year, with a daily capacity to produce 60 pieces of ceramic ware. Depreciation is assumed based on a 4-year write-off period at a rate of 25% per year for all assets. Direct costs include materials, supplies, and other expenses directly related to the production process. The total monthly working days are assumed to be 26.

Market Analysis

The market for ceramic wares is readily available in Kenya, as these products are commonly used in households. By offering locally decorated ceramic ware, this business can cater to the growing demand and reduce the reliance on imported products. With unique designs and high-quality craftsmanship, the locally decorated ceramic ware can attract a wide customer base and contribute to the growth of the ceramics industry in Kenya.

Conclusion

Investing in the decoration of ceramic ware in Kenya presents a lucrative opportunity to tap into the market for these highly demanded products. By leveraging a variety of decoration techniques and focusing on quality craftsmanship, entrepreneurs can offer unique and visually appealing ceramic wares. This not only reduces the country’s dependence on imports but also boosts the local ceramics industry and provides employment opportunities.