Unlocking the Power of Homemade Green Tea Powder
In Kenya, the production and consumption of green tea powder, also known as matcha, offers a unique opportunity to embrace the numerous health benefits of this ancient beverage. Green tea powder is easy to make and can even be produced in the comfort of your own home. In this blog, we explore the production process, market analysis, and government facilities and incentives available for green tea powder production in Kenya.
Production Process: From Fresh Leaves to Fine Powder
The production process of green tea powder involves fermenting fresh tea leaves and then drying them. Once dried, the fermented tea leaves are finely chopped and ground to create a smooth and vibrant powder. To enhance the flavor, additional natural flavors can be added. With a production capacity aimed at 131,040kgms of green powdered tea annually, this venture holds the potential to generate revenue of US $220,147 in the first year of operation.
Market Analysis: Introducing Matcha to Kenya
Green tea powder, especially matcha, is not yet widely known or available in the Kenyan market. However, with its numerous health benefits and unique taste, introducing matcha can spark a shift in consumer preferences. Targeting supermarkets, wholesale and retail shops, as well as individual consumers, provides viable distribution channels for green tea powder. While advertising costs should be considered to increase sales, the introduction of matcha to the market presents an opportunity to meet the growing demand for healthy and alternative beverages.
Government Facilities and Incentives: Promoting Agricultural Value Addition
The Kenyan government places great importance on agricultural value addition, making it a priority to support initiatives in this sector. To enhance the value of agricultural products, the government offers various facilities and incentives. Entrepreneurs venturing into green tea powder production can benefit from these initiatives, fostering growth, creating employment opportunities, and contributing to the country’s economic development.
Embracing the power of green tea powder, particularly matcha, allows Kenyans to experience the unique flavors and health benefits of this ancient beverage. Whether produced at home or through commercial ventures, green tea powder provides a refreshing and nutritious alternative to traditional tea. With its growing popularity in the global market, Kenya has the opportunity to embrace this trend and promote the consumption of green tea powder among its population.
