Ice candy production and marketing is an exciting business idea that involves creating frozen juice or fruit treats in small, disposable bags. These ice candies are enjoyed by nibbling or biting the plastic end to sip or taste the refreshing frozen treat. While there are risks related to health and safety in the manufacturing and processing stages, these concerns can be addressed by employing food scientists.
Investment and Profitability
With an estimated total investment of US$3,230, this business has the potential to produce 15,000 ice candies per day. The projected annual revenue is estimated at US$936,000, with a net profit margin of 26%. This makes ice candy production a lucrative venture in the Kenyan market.
Production Process
To make ice candies, you will need ice candy bags, a funnel, and fresh fruits or juices, depending on the desired flavor. Start by adding the required quantity of water to a container. Mix in colors, fresh fruits, or juices thoroughly and fill candy blocks. Insert bamboo sticks into the candy holes and place them in a freezer for solidification. Once cooled, remove the candies and store them in a cold chamber.
Market Analysis
Ice candy appeals to all sections of society, particularly children. The market potential for ice candy is especially good in primary schools, where it is a popular treat among students.
Sources of Raw Materials and Equipment
Raw materials and equipment needed for ice candy production can be easily obtained from the local market. This includes ice candy bags, funnels, and fresh fruits or juices.
Government Support
The Kenyan government encourages industrialists and provides a favorable business environment through liberal policies. Private Sector Foundation Uganda is an organization that supports and encourages investors, providing facilitation and assistance.
Conclusion
Ice candy production presents an exciting business opportunity in Kenya, with a high potential for profitability in the local market. By offering a refreshing and tasty treat, ice candies appeal to a wide range of consumers, particularly children. With easily accessible raw materials and equipment, entrepreneurs can start their ice candy production business with a modest investment. Government support and favorable policies further contribute to the growth and success of this venture.
