This business idea focuses on the marketing and production of toothpowder, a healthy alternative to toothpaste that leaves your mouth feeling super clean and your breath smelling fresh. Toothpowder provides the same benefits as toothpaste, but in a powder form. With an estimated Total Revenue (TR) of $62,400 per year and a net profit margin of 51%, this venture offers a promising return on investment. The total investment cost for this project is $15,555.

Production Process

Creating toothpowder is simple and effective. Combine three tablespoons of baking soda, one tablespoon of salt, and four drops of clove oil in a glass or metal bowl. Mix the ingredients well, ensuring the oil is evenly distributed throughout the mixture. To use the powder, place a teaspoonful in the palm of your hand, pick it up with a moistened toothbrush, and brush as usual. Store the toothpowder in a small, airtight jar for convenience.

General Costs (Overheads)

To assess the financial viability of the business, it is essential to consider general costs and overheads. Production is assumed for 312 days per year, with a daily capacity of 500 tins of toothpowder. Depreciation is calculated based on a 4-year write-off period at a rate of 25% per year for all assets. Direct costs include materials, supplies, and other expenses directly associated with production.

Market Analysis

Toothpowder is an essential part of our daily dental care routine, regardless of age. With increasing dental care awareness, the demand for toothpaste and toothpowder is growing, even among rural communities. This product has a good market potential and can be supplied to supermarket chains, retail/grocery shops, and clinics. Toothpowder is widely stocked in shops throughout the country, ensuring a wide distribution network.

Sources of Raw Materials and Equipment

The raw materials and equipment required for toothpowder production are readily available in the local market, ensuring easy access and availability.

Conclusion

Investing in the production and marketing of toothpowder in Kenya offers a promising opportunity to cater to the growing demand for dental care products. With a simple yet effective production process and locally available raw materials and equipment, entrepreneurs can create a high-quality toothpowder that promotes dental health. By providing a healthy and refreshing alternative to traditional toothpaste, entrepreneurs can contribute to improving oral hygiene and smiles across Kenya.